A STUDY ON HETEROGENEITY AND FACTORS OF MODE CHOICE FOCUSING ON INDIVIDUAL HABITUDE IN TRAVEL BEHAVIOR

Abstract

This study focuses on the travel behavior between the station, its periphery and the home as a small unit, town and village, of travel behavior for the urban transportation planning which the users need. The purpose of this study is to clarify the heterogeneity of mode choice and the relationship with its factors quantitatively, focusing on the habitual nature of individuals. It was conducted a structural equation modeling based on the mode choice frequency in order to clarify the factors of mode choice which cannot be understood by conventional methods assuming individuals as being homogeneous. It revealed that heterogeneity of walking choice is influenced by three factors, possibility of being picked up and dropped off, medium- to long-distance commuters and walking difficulty. While it revealed that heterogeneity of bus choice is influenced by the three factors of convenience of the bus, commuters in multi-person households and walking difficulty.