2022 Volume 77 Issue 5 Pages I_623-I_633
Currently, transportation providers offer transportation passes that allow people to use their own railways and highways at fixed discounted prices. However, there is no common pass that allow the mutual use of transportation services provided by different providers. By offering a package product that integrates the mainline transportation from home to transportation hubs such as Shinkansen stations and airports, and the intra-regional transportation using expressway with rental cars, it is expected to expand the range of travel for tourists and increase tourist satisfaction. In this study, using Yamagata Prefecture as a case study, we analyzed the Expressway Pass data provided by NEXCO, conducted a basic tabulation of our original web survey, and developed a recursive logit model for extensive sightseeing. The results showed that very few people use Expressway Pass with rentalcars, the range of tourists’ travels is limited, and there are high needs for package products that integrate different modes of transportation. The recursive logit model for extensive sightseeing suggests the possibility of expanding the range of travels by offering package proucts.