DEVELOPMENT OF MM TOOL FOR ALL CITIZENS AND ITS EFFECTS - FOCUSING ON PROCESS OF BRANDING AND COST REDUCTION -

Abstract

 In Oyama City, Tochigi Prefecture, a low-cost mobility management using branding to promote the use of community buses was implemented for all 167,000 citizens.

 In this research, we describe the branding process and cost reduction process of the developed MM tools, which have not been shared as tacit knowledge. This will help to clarify the practical points to keep in mind and the points to devise when implementing MM.

 In addition, the impact of MM on citizens' awareness and behavior through questionnaire surveys and the impact of MM on bus management through the compilation of data on commuter pass sales will be clarified.