The Germ of Introducing Competitive Intelligence to Japan's Professional Sports:

Quantitative Evaluation by AHP on Their Motives and Preferences of Introductions

Abstract

Multifarious sports, increasing leagues and teams, and diversified choices of clients makes the business environment of the Japan's professional sports more and more competitive in the last few years. This sea change stimulates Japanese professional sports enterprises (PSEs) in germ to introduce competitive intelligence (CI) in assisting their business decisions. This study conducted the unprecedented survey as a CI study in Japan to inquire the PSEs officials for their motives and preferences in introducing CI. The survey and subsequent evaluation of the result by the Analytic Hierarchy Process quantitatively verified the findings that the PSEs officials mostly wanted to use outside CI experts for assisting their business decision-makings and identifying market opportunities.