Multifarious sports, increasing leagues and teams, and diversified choices of clients makes the business environment of the Japan's professional sports more and more competitive in the last few years. This sea change stimulates Japanese professional sports enterprises (PSEs) in germ to introduce competitive intelligence (CI) in assisting their business decisions. This study conducted the unprecedented survey as a CI study in Japan to inquire the PSEs officials for their motives and preferences in introducing CI. The survey and subsequent evaluation of the result by the Analytic Hierarchy Process quantitatively verified the findings that the PSEs officials mostly wanted to use outside CI experts for assisting their business decision-makings and identifying market opportunities.

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Traditional research on competitive intelligence has not distinguished products from services clearly. In adjacent research areas, however, discussions about intersections and differences between products and services are very active. Affected by this trend, this paper conducted a single case study to explore differences between competitive intelligence of telecommunication service and traditional competitive intelligence by analyzing how NTT viewed its competitive environment at the emergence of the Internet. We found that one of unique characteristics exhibited by this case is intelligence on the value network proposed by Christensen, and analyzed that intelligence in contrast to technology intelligence. As a result, we developed two hypotheses: (1) technology intelligence and intelligence on the value network can be handled independently, (2) when a given firm is not far behind in technology, intelligence on the value network can be a source of competitive advantage.

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Globalisation is further advancing and boarders are becoming increasingly meaningless due to the rapid development of information and communication technologies represented by IT. Japan, having no cost competitive power, must continue to be selected for its added value products leveraging the innovative technologies that are the strength of Japanese companies if it is to maintain and enhance international competitive power in the 21st-century. for this reason, companies will not abandon technological and product development but form an innovative technological image amongst customers that facilitates selection in the capacity of a value added product and technological intelligence (TI) linking forte technologies to customers will become important. Whilst considering a competitive axis for value added creation based on technology, this research investigated a new competitive axis by means of a TI technology brand that unites technology as a seed that links technology which can be widely applied to Japanese businesses with branding as a response to needs.

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In this paper, the current situation and perspective of Competitive Intelligence (CI) research in China is discussed based on public information and documents related to CI collected in China. In particular, the information exchange system connecting public CI research institutions and enterprises, as well as the development and practice status of CI software for enterprises in China are clarified. In addition, while exploring CI research and its outlook in China, specific issues and practical solutions on gathering competitor information to achieve steady business results are raised and proposed for Japanese enterprises that plan to enter Chinese market or have already struggled in local competitive situation.

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This research considers its attention to human intelligence to act on decision making in the competitive intelligence process. The author apply the frame of the multiple intelligences theory as technique to overcome uncertainty of the intelligence information. It is also build up the modeling of the framework of the disinterest. There are a lot of studies about the human intelligence. However, there are few precedent research about the application to the competitive intelligence process. Therefore, it takes up multiple intelligences theory which especially assume that the human intelligence of Howard Gardner is pluralistic from the latest intelligence study. And, it applies this theoretical frame and building a function model of the human intelligence to manage the decision making in a new competitive intelligence cycle.

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