A Consideration of Intelligence Activities of Japanese Enterprises in China

Abstract

In this paper, the current situation and perspective of Competitive Intelligence (CI) research in China is discussed based on public information and documents related to CI collected in China. In particular, the information exchange system connecting public CI research institutions and enterprises, as well as the development and practice status of CI software for enterprises in China are clarified. In addition, while exploring CI research and its outlook in China, specific issues and practical solutions on gathering competitor information to achieve steady business results are raised and proposed for Japanese enterprises that plan to enter Chinese market or have already struggled in local competitive situation.