Abstract
The study explored the feelings experienced by female office workers with respect to color images for business make-up. The degree of color preference for business make-up was determined by evaluating significant differences. The results of this study were as follows. First, aesthetic measures with regards to color matching for business make-up were highly aesthetic and primarily warm in color tone with red and red-purple. Color harmony was based on the combination of the same and similar hues. Secondly, image vocabularies that referred to the color image of business make-up included the terms "natural", "friendly", "elegant", and "mature". Third, four dimension factors were identified on the basis of consumer lifestyle: meticulous planning and emphasis on convenience, reliance on well-known products, vulnerability to other people's behaviors, and brand-oriented. Ultimately, differences in color preferences were shown relative to different lifestyle clusters.
