A STUDY ON EVALUATION INDICATOR OF GREEN PACKAGING DESIGN

Abstract

This research explored and identified the evaluation indicators of green packaging design in Taiwan. By judgment sampling, this study conducted semi-structured and in-depth interviews with 6 experienced packaging design related personnel in Taiwan, and analyzed the data by open coding, axial coding, and selective coding. The results of open coding showed that green packaging design is based on “packaging materials”, “structure and form”, “visual design”, “printing effect”, and “fashion”. Based on axial coding, and five design factors were obtained, namely “environmental protection”, “resource”, “convenience”, “protection”, “originality”, “pollution”, “aesthetics”, and “marketing”. Finally, by selective coding, this study proposed 34 evaluation indicators, and randomly invited three experts for interviews regarding the ranking of weights. Thus, this study constructed evaluation indicators of green packaging design in Taiwan as reference for related circles.