DEFINITION AND CHARACTERIZATION OF MASS ART CUSTOMIZATION

Abstract

With the emergence of new manufacturing technologies such as computer numerical control (CNC), 3-D printing and the emergence of business-to-consumer (B2C), and customer-to-customer (C2C) electric business platforms, the mass production and mass sale of personalized art products has been possible. This paper introduces the historical background of mass art customization and establishes a formal definition for mass art customization. It goes on to characterize mass art customization by comparing this with personalized art and mass production. The paper classifies different levels of mass art customization systems. It concludes with a proposed methodology for building a mass art customization system.