A RECONSIDERATION OF GYÖRGY KEPES'S THE NEW LANDSCAPE IN ART AND SCIENCE
2020 Volume 4 Issue 2 Pages 2_59-2_66
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2020 Volume 4 Issue 2 Pages 2_59-2_66
György Kepes (1906-2001), a founder of the Center for Advanced Visual Studies (CAVS) at the Massachusetts Institute of Technology (MIT), was a pioneer of "scientific art" in the 20th century. This paper discusses his idea of "the new landscape in art and science" and examines his teaching experience at the School of Design in Chicago to clarify it. Kepes held an exhibition in 1951 titled The New Landscape in Art and Science, which eventually became the title of his 1956 book. He presented science photographs of biological forms and crystal structures, that is, the new frontier of visible world. Taking a historical approach to evaluate his ideas, we clarify the relation between his ideas and his design education at the camouflage course at the School of Design in Chicago during World War II. We examine how he had developed his theory on visual communication into "visual value" of an invisible image. The results here provide us the meaning of the New Landscape.
