MODERN GRAPHIC DESIGN TECHNIQUES APPLIED TO TRADITIONAL CHINESE CALLIGRAPHY, A CASE STUDY OF THE CHARACTER "鼓 DRUM "

Abstract

The drum is a percussion instrument used to express the rhythm of music, and it is one of China's cultural assets. The Chinese character for “drum" has the artistic characteristics of the pictographic structure. Calligraphy is one of the traditional Chinese art forms. It uses brushes to write vivid Chinese characters to express the author's spiritual beauty. How to combine the “pictographic structure" of Chinese characters and “expressionist calligraphy" and display of digital art techniques in graphic design is the key content of this design practice research. The creation of the design uses the character for drum as the theme, explores the visual "image" and rich "meaning" of the drum. The association of calligraphy with dots, lines and strokes incorporates the morphological application and creative techniques of abstract expressionism and develops digital images of calligraphy with the rhythm interaction of drum music. Finally, the traditional material is combined with the digital drawing process, and specific execution steps are also proposed, which can be used as a reference for design practice. It is hoped that through this design practice, the limitations of the development of calligraphy art will be overcame, and the combination of calligraphy art and digital tools will create new artistic value and use Western design thinking to deconstruct Chinese characters and create Chinese-style visual aesthetics.