GOOD DESIGN AWARD TRENDS IN ASIA

Abstract

This paper analyzes Japan's Good Design Awards in a representative Asian region. As a result, the following three features were obtained.
(1) China is the country with the highest percentage in the number of awards since 2002.
(2) South Korea and Thailand have seen a decrease in their share of the number of awards.
(3) The number of awards in a new design fields, service and innovation design, are not related to the total number of awards in each country and region.
Moreover, there are three characteristics of Asian companies from this analysis.
(A) Chinese companies have increased the percentage of awards since 2002.
(B) South Korea and Taiwan have different percentage fluctuations in each company.
(C) Some companies in each country/region have seen an increase in the percentage. This is because companies continually wish to receive the Good Design Award.
Based on the above, it can be predicted that awards in Asia will continue to increase. However, there are few applications from Asia to new design areas. In order to achieve this, it is necessary to announce the changing scope of Good Design outside of Japan and to encourage applications in new areas. In particular, it is necessary to deepen the understanding of the "The Age of Sharing" advocated by the Good Design Awards. As mentioned above, the awards over the past 65 years suggest the direction of future development in Asia.