Development of archive systems at Coca-Cola Company and Ford Motor Company

Abstract

At the Coca-Cola Company, the author developed a system for managing and distributing advertising materials used in marketing, a digital management system for television advertising, and an archive system for all advertise-related materials. Next, the author moved to Ford Motor Company, where he developed a digital management system for historical assets, starting with an archive of new car design materials. Based on this system, he is now developing a system that can be viewed by the general public.