Journal of Serviceology
Online ISSN : 2435-5771
Invited Paper
Innovation in Service Ecosystems
Stephen L. VargoHeiko WielandMelissa Archpru Akaka
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2016 Volume 1 Issue 1 Pages 1-5


We apply service-dominant (S-D) logic and its service-ecosystems perspective as a means for reconceptualizing innovation through a broader and deeper perspective. More specifically, we argue that a service-ecosystems perspective enables researchers and managers to consider the interactions among a full range of actors and processes involved in value creation. This systemic perspective helps to shed light on the processes and practices that are foundational to the formation and re-formation of technologies and markets. Importantly, a service-ecosystems view broadens the scope of innovation to include the social structures (i.e., institutions) that guide and are guided by the actions and interactions among multiple actors.

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© 2016 Society for Serviceology
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