2008 年 28 巻 3 号 p. 51-60
It is achieved in Personalization by collecting, accumulating, analyzing, and modeling with large amount of personal information. As a result, the area between enterprises and individuals invaded each other, and the reciprocity relation arose with the privacy problem. However, the problem of causing it there cannot be solved with the frame of present protection of personal information, that's based on the fair principle between persons and enterprises. It is necessary to do the governance by the principle of the social equity, that's based on the openness principle. The enterprise should take in independent advisers who have special knowledges, based on the social responsibility. It is that the enterprise brings the change to own organizational boundaries.