抄録
Successful quality management of personal data on consumption behaviour is vital for most business organisations in the consumer-oriented business environment; it should enhance customer satisfaction and contribute to build a favourable relationship with their individual customers. Although the widespread availability of information and communication technology (ICT) has made it easier for business organisations to collect, store, process and use personal data, ensuring the high quality of personal data is not easy for any business organisation. In order to wrestle with the difficult challenge of personal data quality management, business organisations should extend the scope of data quality management and develop the "transparent" data quality management systems which can continually ensure accuracy and up-to-dateness of personal data they collect.
