ビジネスシステム変革における情報システムのマネジメントの一考察 : セーレンのケース(<特集>ITとマーケティング)

抄録

This paper analyzes how a company build up the sustained competitive advantage of Information systems and business systems at business transformation and how the sustainability are developed in detail by case-based approach. The exploratory research from this case study shows that the effectiveness of the developing IS by insourcing to integrate accumulated business know-how and that the activity to develop IS drives the evolution of business systems