Journal of Information and Management
Online ISSN : 2189-9681
Print ISSN : 1882-2614
ISSN-L : 1882-2614
Existing Customer Data is Useful for Internet Marketing(<Special Issue>IT and Marketing)
Takeshi TAI
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2010 Volume 30 Issue 4 Pages 91-95

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Abstract
When the internet marketer place undue emphasis on customer-contacts in the Internet, the customer image might be mistaken. In the past, the salesman, the field engineer, the call center and etc. have played an important role as a sensory organ of undertaking activities. Recently, enterprises are sensing the frequency, the traffic line and even the part of clicking its own HP and others' HP. The internet marketer needs now to know how the customer clicks HP, and to merge with existing information about customers.
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© 2010 Japan Society for Information and Management
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