二次下請け企業の産業財マーケティング戦略に関する研究(投稿論文)

抄録

In this study, a new triad relationship analysis model for tier-two makers is proposed. And this new model is applied to marketing projects of the tier-two maker A. Through this case study, some new marketing tools have been put into the practical use in the tier-two maker A. Furthermore, it is discovered that the situation of triad relationship often changes dynamically as the projects progresses. As a result, this paper shows the possibility that this new analysis model is useful to consider the marketing strategy of tier-two makers.