2013 年 33 巻 4 号 p. 90-101
Researchers interested in entrepreneurship currently participate in a debate regarding the importance of planning. A number of empirical studies have been conducted examining the planning-performance relationship, fueling debate about business planning. Unfortunately, these studies fail to acknowledge the relative importance of entrepreneurial planning and miss pass the important factors of ignorance and unpredictability. To address this gap, this paper draws on Lachmann's concept of "plan as criterion." Through the lens of "plan as criterion," I examined the case of a social entrepreneur. This examination clarifies that the entrepreneur manages unpredictability by expanding the plan and establishing consistency of plans. This strategy gives an entrepreneur the possibility in a "kaleidic world" where action seems impossible.