商店街活性化におけるWeb活用モデルの開発と有効性

抄録

In recent years, shopping streets have come to actively use Web site and social media. However, shopping streets have a problem that “We do not know what to do concretely for Web use”. This paper proposes two models of “Website/social media cooperation model”, “Reference model of Web use” based on the activities of Web use at the shopping streets, and examines the validity of two models.