Impact of awareness-raising campaigns on household waste generation

Abstract

In this study, we investigate the impact of awareness-raising campaigns on the amount of municipal solid waste, using a unique dataset of the status of awareness-raising campaigns in Japanese municipal governments. The estimation results from the propensity score matching approach showed that the implementation of the waste reduction promoters and language prompt campaigns leads to a reduction in the amount of municipal solid waste. These results suggest the heterogeneity in the effectiveness of public awareness measures.