International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
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Relationship between Royalty and Commitment in Consumer's Brand Choice Behavior
Takashi Teramoto
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2009 Volume 12 Issue 1 Pages 1_1-1_17

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[in Japanese]
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© 2009 Japan Society of Marketing and Distribution
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