International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
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Editorial
Literature review Special Issue
  • Yukihiko Kubota, Soonho Kwon
    Article type: Literature review Special Issue
    2025Volume 28Issue 2 Pages 5-24
    Published: 2025
    Released on J-STAGE: September 30, 2025
    JOURNAL FREE ACCESS FULL-TEXT HTML

    This study presents a comparative analysis of two concepts concerning the enlargement of the self: self-extension (Belk, 1988) and self-expansion (Aron & Aron, 1986). Based on an extensive review of prior research, this study demonstrates that these concepts differ fundamentally in their motivational aspects, which in turn lead to distinct functions and characteristics. Furthermore, the study reveals that existing measurement scales fail to adequately reflect these conceptual distinctions, pointing to a need for more differentiated and theoretically grounded instruments.

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