The relationship between customer satisfaction and firm performance: Generalizations and agendas for future research from a systematic review

Released on J-STAGE: October 27, 2022 | Volume 25 Issue 1 Pages 1-26

Kei Shigematsu

Does Positioning Contribute to Product Differentiation?

Released on J-STAGE: January 25, 2024 | Volume 26 Issue 1 Pages 1-16

Sho Yuki

Place Branding by Local Enterprises: Explorations from Initiatives in the Sake Industry

Released on J-STAGE: April 17, 2025 | Volume 27 Issue 4 Pages 21-35

Yoshihiro Yamasaki, Yoshihiro Shoji

The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values

Released on J-STAGE: June 30, 2021 | Volume 24 Issue 1 Pages 1-15

Kazutoshi Fujiwara, Takeshi Moriguchi

The progress of retail modernization in Asia and the selection of distribution channels: a comparison of subsidiaries of Kao corporation

Released on J-STAGE: November 17, 2018 | Volume 21 Issue 3 Pages 43-56

Motoi Ihara