International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Special Session
Brand Loyalty Derived Prototipicality and Concreteness -Base on the Central Tendency Formation Motivations within Consumer's Category-
Hiroyuki takahashi
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2009 Volume 12 Issue 2 Pages 2_41-2_58

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[in Japanese]
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© 2009 Japan Society of Marketing and Distribution
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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。
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