International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
The long-term effect of brand commitment in the formation of brand loyalty
Takashi TeramotoChizuru Nishio
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2012 Volume 14 Issue 2_3 Pages 77-96

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[in Japanese]
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© 2012 Japan Society of Marketing and Distribution
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