Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing

International Journal of Marketing & Distribution

Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015

Special Section

Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing

Yasuhiro Haga

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JOURNAL FREE ACCESS

2014 Volume 16 Issue 3 Pages 3-24

DOI https://doi.org/10.5844/jsmd.16.3_3

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Abstract

[in Japanese]

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© 2014 Japan Society of Marketing and Distribution

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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。

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