International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Special Section
Service Excellence and Customer Strategy
The Cumulative Customer Satisfaction Model
Joji Ono
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2016 Volume 18 Issue 2 Pages 3-31

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Abstract
[in Japanese]
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© 2016 Japan Society of Marketing and Distribution
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