International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original article
Digital Servitization: The Effect of Buyer-Seller Relationships and Market Sensing on the Servitization of Manufacturing
Ryota SugaKenichi NishiokaChieko Minami
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2024 Volume 27 Issue 1-2 Pages 19-36

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Abstract
[in Japanese]
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© 2024 Japan Society of Marketing and Distribution
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