JSMD Review
Online ISSN : 2432-6992
Print ISSN : 2432-7174
The effect of background colors on consumers’ products’ haptic images and preferences: Focusing on products’ anthropomorphism
Mayuko NishiiTakeshi Moriguchi
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2019 Volume 3 Issue 1 Pages 1-10

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[in Japanese]
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© 2019 Japan Society of Marketing and Distribution
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