JSMD Review
Online ISSN : 2432-6992
Print ISSN : 2432-7174
Spillover effect of advertising: The role of the order of market entry
Kaneko Mitsuru
Author information
JOURNAL FREE ACCESS FULL-TEXT HTML

2019 Volume 3 Issue 2 Pages 37-44

Details
Abstract
[in Japanese]
Content from these authors
© 2019 Japan Society of Marketing and Distribution
Previous article
feedback
Top