JSMD Review
Online ISSN : 2432-6992
Print ISSN : 2432-7174
Dynamics of consumers’ cumulated narratives: An interpretive analysis on controversial internet content
Akiko Masuda, Takeshi Matsui, Masayuki Tsumura
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2020 Volume 4 Issue 1 Pages 25-32

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[in Japanese]
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© 2020 Japan Society of Marketing and Distribution
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