Abstract
Drink bottle shapes are considered in this study from the viewpoint of Kansei engineering. Nine different bottle models, that imitate PET bottles widely used for soft drinks, were fabricated and are used in the test. The impressions over the bottle model surfaces are targeted by surveying and collecting human reactions on the twelve sets of word (adjective) pairs from examinees. After applying some statistical treatments, such as the semantic differential and factor analysis methods, the general tendency of human emotional reactions to the bottle shapes are discussed.
