Abstract
Products involve some risks when they are delivered to the markets. If such product risks can be identified before product deliveries, companies may have chances to minimize the impacts by preparing for contingencies such as product failures. Currently, methodologies such as Failure Mode Effect Analysis and Probability Risk Assessment are used to control and reduce risks during product development. However, because of the methodologies require a lot of human hours to apply, practitioners assess product risks in predetermined elements of a product, but entire product elements. This paper proposes a novel methodology to identify product risks by a comprehensive assessment of product elements.
