抄録
In order to solve environmental issues, transition form conventional business to sustainable business is eagerly required. In order to promote sustainable businesses, it will be effective to support finding out sustainable business ideas based on general rules derived from existing ones. To this end, this paper proposes a pattern language for sustainable businesses consisting of 16 general rules, which are derived from 130 examples of sustainable businesses in Japan, in relation with 19 business parameters that describe the structure of utility values, environmental load and cost throughout whole life cycle of corresponding products. Idea generation procedure based on these rules is also illustrated with a simplified example of a laptop computer business.
