ゴール指向要求分析を加えた価値星座モデルによる価値共創プロセスの詳細化

抄録

Because of the diversification of customer needs, value creation process with goods-dominant logic (i.e., supply chain) is limited to fulfil customer satisfaction. The purpose of this paper is to elaborate the mutual value exchange between company and customer under the service-dominant logic (i.e., value co-creation). Using the concept of value constellation and a method of goal-oriented requirements engineering called i∗ (i star), value co-creation process is refined by modelling value proposition and integration of resources by each company and customer.