製造業のサービス化を支援する企業意思決定の支援手法

抄録

It is difficult for manufacturing firms to maintain stable management by selling off products because of the intensification of international competition. As a means to confront this problem, the Product Service System (PSS) has been proposed. It can enhance economic rationality and creates environmental and social values. However, many examples show that it is not easy for manufacturing firms to shift to a service-oriented business model centered on PSS. As one of the factors, it is that the conventional organization culture affects the decision making and inhibits the rational decision making in the business selection. This paper proposes a method to identify the inconsistency between the organization culture that concerns the decision making regarding the business transformation of manufacturing firms and the external environment to which the manufacturing firms belong, and promote the transformation of the organization culture. This method enables more rational decision making of manufacturing firms, and supports manufacturing firms servitization.