みんなで取り組むイノベーション

（集団ひらめき学：ワイガヤでイノベーション）

抄録

In the age when it is necessary to provide appealing and valuable products, it is expected that "Serendipity" or "awareness" will be generated and innovation will occur by breaking the shells of established concepts and fixed concepts. In this paper, focusing on Y-Gaya, we try to understand the characteristics of the conceptual operation of design in YGaya. Here, we discuss the utility of group thinking not only in the basic flow of searching for design solutions from the requirements but also in the process of increasing desire and deriving requirements from desire.
In general design studies of Yoshikawa, Bricoleur and Engineer were discussed. By understanding the correspondence between "Hound" and "Moon Rocket" in Y-Gaya, we understood the role of these two players and the characteristics of the conceptual operation in group creative activities and the importance of group thinking .