ワイガヤの進め方

抄録

Creation is the first time to create MONO (products) and KOTO(service, business model) that did not exist until now. These depend on human intention (awareness and inspiration). It is the invention to invent a method and means for realizing this MONO /KOTO. As a result of the invention, innovation (dramatic dissemination) occurs when it matches the latent needs of society and customers and brings paradigm shift (good discontinuous change) to values.
In this way, how is creation leading to innovation done? Interest is directed to the proposition of how intention (awareness and inspiration) that is its origin is born. It is natural that it is the source of a series of actions from creation to invention, paradigm shift and innovation. In recent years, in addition to activities to encourage this series of actions, expectations are being made for systematization and formulation of activities that promote "awareness" and "inspiration". So, in this paper, how can we produce innovative products? In order to answer this question, I will introduce Honda's "WAIGAYA" as an innovation activity invented by Japan, after overviewing how to proceed, a method to create a paradigm shift which is a characteristic of Honda WAIGAYA.