Activities of the Japan Alliance of Health Food Associations to Ensure the Safety of Foods with Functional Claims

Abstract

Foods with Functional Claims system has been in place for ten years since its inception, during which the market size has expanded remarkably. However, following recent administrative orders related to health damage incidents, including issues arising from Kobayashi Pharmaceutical's red yeast rice products, consumer trust has been shaken. In response, the Consumer Affairs Agency promptly revised the system, further strengthening its legal framework. The Japan Alliance of Health Food Associations (JAOHFA), a general incorporated association, aims primarily to consolidate the opinions of various organizations related to health foods and to make proposals to the government. The JAOHFA is committed to developing voluntary standards and improving system operations. Through subcommittee and committee activities, the JAOHFA has promoted public relations and established industry standards, with around 200 members participating. In particular, the Safety Subcommittee places strong emphasis on the responsibilities of business operators regarding changes in physical condition and health damage, aiming to restore consumer trust. Moving forward, the JAOHFA will continue to propose improvements to the system, establish industry self-regulatory standards, and promote awareness activities, with the goal of enhancing consumer satisfaction. Furthermore, the JAOHFA plans to strengthen collaboration with external parties and incorporate expert knowledge to ensure the reliability of the system. Through these proactive efforts, it is expected that the healthy development of the industry and consumer safety will be further secured.