Abstract
69 Japanese words and phrases denoting food likes and dislikes were evaluated concerning the degree of likes and dislikes by using a panel of 100 students.
A scale value was determined and its standard deviation was calculated for each word or phrase. The author noticed that there were more words and phrases denoti ng extremelikes or dislikes of food in Japanese language, compared with those in English.
A scale including 9 words or phrases selected from the 69 tested was presented for practical use in the measurement of food preferences.
