Abstract
"Generally accepted ideas" represent moral criteria against which events in the modern society, based on such principles as liberalism, market principle and interdiction of abuse of rights, are judged by the public. An important element in this judgment is that on the fulfillment of the "duty of care" which obliges prediction and avoidance of undesired outcome of events. With progress of science and technology, along with increased complexity of social and economic activities, what duty of care prohibits has been evolve d from faults to causal events, them to harmful results; it is now interpreted as obliging the best possible effort to prevent any harmful event as far as one's ability and resources available permit. The level of responsibility has accordingly been shifting from that of a good manager to that of occupational manager, then to that of a specialist. On the other hand, ethical belief of the public is constantly changing according to changes in their scope and means of activities and in knowledge and experience, although it is based on a universal, unchanging fundament. Such changes in watching duty and ethical belief is largely affected by progress of science and technology, changes in primordial experiences of people, and TV journalism. Neglecting these factors today may result in serious consequences.
