Abstract
An activation method for developing R&D ideas is proposed. The essence of the method is that the value of an idea increases as it is passed around and commented on. Agency theory was used to investigate the relation between those proposing ideas and those commenting on them. A model was then developed in which rewarding comments increases the value of an idea. Numerical simulations showed that rewarding comments increases the number of high value ideas as well as some effects of a comment-reward system.
