Abstract
Researchers in large Japanese manufacturing companies have demonstrated a decreased motivation in R&D activities. In addressing this problem, we analyzed the effect of motivation management by integrating organizational and individual styles for motivating R&D personnel. To integrate both styles, we focused on the ambitions of R&D personnel. Through collaboration with a large Japanese automobile company, we investigated how well managers can motivate subordinates by stimulating their future career ambitions. To obtain the quantitative data of the investigation, questionnaires were administered to subordinates. As a result of analysis, we confirmed the positive impact on work motivation by management toward stimulating ambition and motivating work. In addition, we proposed a hypothesis; two processes, creating ambition and connecting work and ambition logically, must be done for managers to motivate their subordinates.
