Abstract
In today's ferociously competitive world, enterprises are being compelled to look again at their own self-contradictory strategies under which they carry out management of innovation in a way that simultaneously applies utilization and exploratory strategies. Put another way, enterprises need to create new business markets for the future while simultaneously carrying out exploration to promote and sustain existing markets effectively and efficiently. There are, however, few successful examples of leading companies effectively creating new business markets while at the same time fostering innovation. In this article, I lay out a strategic approach to innovation from the viewpoint of technology management, which I term "dualism," in which management of innovation is applied specifically to overcome the above-mentioned self-contradiction. I analyze several cases and suggest a new form of innovation management system for realizing "dualism." I also identify the key management points that will allow this management system to fulfill its potential.
