抄録
The importance of platform business is growing with Open Innovation where many firms broadly share information with industry-wide standards and enjoy their business based on the open ecosystem. However, there is very little study on "What intuitional conditions do encourage platform business?" or "How platform business does strategically exploit open business climate?" This study explains the essence of platform business : the institutional condition to push Open Innovation, the strategy to exploit open ecosystem, and the impact of division of labor and competitiveness. The paper demonstrates that the industrial policy change of U.S. and E.U. of 1980s, such as relaxation of anti-trust law, came up with new standardization process using consortia, which is called "consensus standardization" and that platform business strategically uses consensus standardization to build an industrial ecosystem to put its business into a favorable position. Using the case study of Intel's platform business, we explain how platform business leads the consensus standardization for both the industrial evolution and the competitiveness of itself. Since platform business uses industry-wide standardization that creates huge global market and helps economic growth in developing countries in a very short time, the rise of platform business strongly affect the international division of labor and the global competitiveness. We discuss the direction of industrial evolution that takes place internationally through platform business and examine the implications for strategic management of platform business for the global competitiveness.
