Abstract
Focusing on the modular production strategy in Hyundai Motor Company (HMC), which was late in entering into the automobile industry, this study investigates the characteristics and the technological catch-up process of the modular production strategy. In particular, from the structural aspects and tactical aspects in the production strategy, this study analyzes the modularization process and strategic efficiency. The characteristics of HMC's modular production strategy can be summarized the modular strategy that is a structure-integrated module design, outsourcing, JIT, a skilled alternative automation and standardization. The standardized modular production strategy based on the digital technology and process automation results in the rapid expansion of global production network, the stabilization of quality, and the improvement of market responsiveness. This technological catch-up pattern has become the power source of HMC's growth.
