多次元な制度文脈に対峙する多国籍企業の標準化活動

―環境技術の国際標準化活動の事例から―

抄録

We study organizational policies aiming at aligning stakeholder's interests and creating shared values as corporations try to achieve international standardization. Focusing on international standardization in multinational corporations, we study the process of how a corporation adjusts the value evaluation criteria and, despite room for ambiguity, gains legitimacy for environmental technologies. We present an exploratory case study of international standardization of a new refrigerant by Daikin, and find that following organizational policies contribute to the success of international standardization: (1) participation in institutional creation process through various collaborations between the industry, government and academia (2) the global-level coordination between R&D, intellectual property management, and corporate social responsibility activities; (3) the strategic leverage of foreign subsidiaries. The results are applicable to analytical frameworks that integrate different research fields, corporate standardization strategies, and organizational management in multinational corporations.