Diversity of Business Model About Plant Factory

―For the business model which contribute to development of Japan agriculture―

Abstract

This paper argues that business models of plant factory have diversity. It is said that running cost reduction is the most important task for plant factory business. However, our research have founded some cases that handling plant factory business focus not only cost reduction but also some other approaches. We found plant factory business is not only selling plant. There are many businesses that have some relation with plant factory running. Those businesses have both "Production form" (object and service). Moreover, they have many "Business category". That means plant factory business has a variety of business model. We also argue that "Open & close strategy" is very important for constructing "N×1×N form" in plant factory industry for a development of Japan agriculture.